Bridging Hearts across Mile
Sendsile was created to help Nigerians in the diaspora support loved ones back home beyond just sending money. We offered curated grocery and essentials packages delivered directly to families across Nigeria.
Industry
E-Commerce, Social Impact, Logistics
business model
B2B, B2C
Year
1/11/2024
Bridging Hearts across Mile
Sendsile was created to help Nigerians in the diaspora support loved ones back home beyond just sending money. We offered curated grocery and essentials packages delivered directly to families across Nigeria.
Industry
E-Commerce, Social Impact, Logistics
business model
B2B, B2C
Year
1/11/2024
Bridging Hearts across Mile
Sendsile was created to help Nigerians in the diaspora support loved ones back home beyond just sending money. We offered curated grocery and essentials packages delivered directly to families across Nigeria.
Industry
E-Commerce, Social Impact, Logistics
business model
B2B, B2C
Year
1/11/2024
Bridging Hearts across Mile
Sendsile was created to help Nigerians in the diaspora support loved ones back home beyond just sending money. We offered curated grocery and essentials packages delivered directly to families across Nigeria.
Industry
E-Commerce, Social Impact, Logistics
business model
B2B, B2C
Year
1/11/2024
Overview
Overview
SENDSILE transforms digital payments into real-world care packages letting Nigerians in the diaspora send curated groceries directly to their families at home. It’s commerce with emotion, logistics with heart.
I designed the entire product experience from bundle browsing to order tracking ensuring the product felt trustworthy, mobile-first, and culturally familiar, especially during emotionally charged moments like Ramadan.
SENDSILE transforms digital payments into real-world care packages letting Nigerians in the diaspora send curated groceries directly to their families at home. It’s commerce with emotion, logistics with heart.
I designed the entire product experience from bundle browsing to order tracking ensuring the product felt trustworthy, mobile-first, and culturally familiar, especially during emotionally charged moments like Ramadan.
The Product
Sendsile enables Nigerians abroad to send essential food items, including rice, oil, spaghetti, semo, and fruits, to their families through an easy-to-use web platform. Customers could choose from a variety of pre-packed bundles, check out seamlessly, and track delivery status.
Key result
• Gained traction within the Nigerian community in the UK.
• Most orders were for elderly parents, students, or special occasions.
• Festive periods like Ramadan saw about one thousand order volume within the first 3 month of launch.
What I led
What I led
• End-to-end UX/UI for web and mobile checkout.
• Responsive grid layouts for food bundles.
• Touch-friendly cart + order confirmation flows.
• Real-time delivery tracking with human-readable statuses.
• End-to-end UX/UI for web and mobile checkout.
• Responsive grid layouts for food bundles.
• Touch-friendly cart + order confirmation flows.
• Real-time delivery tracking with human-readable statuses.
Ramadan Sendsile.
During Ramadan, we decided to go beyond traditional delivery and create a giving experience that reflected the spirit of the season. With just a few days of planning, we launched Ramadan Sendsile, a campaign to feed underserved communities.
Impact
Impact
• 1,000+ orders processed in the first month.
• 300+ curated Ramadan hampers delivered in 2 states
• Designed for diaspora families gifting across time zones, networks, and budgets
• 1,000+ orders processed in the first month.
• 300+ curated Ramadan hampers delivered in 2 states
• Designed for diaspora families gifting across time zones, networks, and budgets
Ramadan Sendsile.
Ramadan Sendsile.
Ramadan Sendsile.
During Ramadan, we decided to go beyond traditional delivery and create a giving experience that reflected the spirit of the season. With just a few days of planning, we launched Ramadan Sendsile, a campaign to feed underserved communities.
During Ramadan, we decided to go beyond traditional delivery and create a giving experience that reflected the spirit of the season. With just a few days of planning, we launched Ramadan Sendsile, a campaign to feed underserved communities.
During Ramadan, we decided to go beyond traditional delivery and create a giving experience that reflected the spirit of the season. With just a few days of planning, we launched Ramadan Sendsile, a campaign to feed underserved communities.
Ramadan Outreach
Ramadan Packages
Fresh Food Items
Next Project
PAIT
PAIT
A digital platform that allows you to send and receive money around the world easily.
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