How I redesigned a fragmented business experience into a scalable, insight-driven platform used to accelerate growth across regions.
Project Type
Enterprise SaaS Platform (B2B)
Duration
6 Months
Tools
Figma, FigJam, Notion, Maze, Google Workspace
Why This Project Matters
Most business platforms fail not because of poor features, but because:
They don’t scale with business maturity
They overload users with tools instead of clarity
They ignore global realities like localization, regulation, and distributed teams
Problem
As businesses evolve, their operational needs change, but most tools remain rigid.
Pasca needed a unified experience that supports diverse business stages, markets, and user roles.
My Role & Scope
Lead Product Designer (UX, UI, Systems Thinking)
• Product discovery & UX strategy
•Information architecture & user flows
• Dashboard & onboarding experience
•Scalable design system
• Usability testing & iteration
onboarding completion
ERP Integrations
Satisfied Clients
Research & Discovery
Mixed-method research revealed that business growth is non-linear, requiring flexible, modular product experiences.
Onboarding emerged as a major friction point, with users feeling cognitively overloaded early in the journey.
Decision-makers prioritized clear, actionable insights over decorative visuals.
Global adoption depends heavily on built-in localization across regions, currencies, and formats.
Our Range of Solutions
Tailored e-invoicing solutions designed for your specific industry needs with cutting-edge technology
